Sony Music and Sandbox Productions Reach Visual Media Collaboration Agreement

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Sony Music Entertainment (SME) has officially signed a “multi-year agreement” with Sandbox Productions (SP), which will work with the major label “to produce a slate of long-running original projects across multiple platforms and distributors.”

Sony Music today unveiled its deal with Sandbox Productions – a division of Jason Owen’s artist management company Sandbox Entertainment. Founded in 2010, Nashville-headquartered Sandbox Entertainment counts Faith Hill, Kacey Musgraves and Little Big Town among its clients.

Sandbox Productions, for its part, previously coordinated with SME (and specifically the Big Three label’s “Premium Content Division”) to create the all-new Paramount+ Love, Tom. Other SP projects include Fox’s Monarch and the next Iconan “anthology drama series featuring some of the world’s greatest music legends”.

But as part of the recently finalized pact with Sony Music, Sandbox Productions is set to “collaborate in the creation, production and distribution of scripted and unscripted content across television, film and digital formats,” they said. indicated the superiors, emphasizing “the stories of the South of America.

As for the latter, the companies involved are already developing “the definitive June Carter Cash documentary film.” (Kingsland, Arkansas, Johnny Cash native, vacations in The Natural State of his own.) Featuring “never-before-heard interviews with members of the Cash family,” archival footage, and more, “the film will trace June Carter’s roots and will showcase her incredible journey to country music superstardom,” relayed SME.

As for the operational nuances of the SME-SP partnership, the entities clarified that the aforementioned Sony Music Premium Content division “will distribute and finance all joint venture releases.” And Sandbox is set to collaborate “with a broad network of writers, directors, on-screen talent, musical artists and visual artists to provide creative direction.”

More broadly, the deal between Sandbox and Sony Music comes as the majors shift their focus more to visual media – and in particular to games and movies.

In August 2021, Warner Music Group (WMG), through its Warner Music Entertainment division, announced a production deal with Lightbox, which was founded by the producers of Tina and released uncovered hip hop on FX last year. Additionally, after losing $400 million on 300 Entertainment in mid-December, WMG rolled out a “content and film” unit, 300 Studios, within the subsidiary a month ago.

Beyond the majors, SoundCloud recently launched an original film, Days, featuring music from Kid Quill, SoFaygo, Pa Salieu, Sofia Mills and other artists who have gained commercial notoriety on the music-sharing platform. Finally, Amazon released a “fully immersive musical special” this weekend based on The Weeknd’s Dawn FM.

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