Launch of Cloudinary Labs to fuel innovation and the future of visual media


SANTA CLARA, Calif .– (COMMERCIAL THREAD) –Cloudy, the multimedia experience platform for many leading global brands, today announced the launch of Cloudinary Laboratories, an innovation laboratory focused on the development of concepts that disrupt the space of the media experience. As part of Cloudinary’s long-standing commitment to technological innovation in all facets of visual media, including the support and development of next-generation image and video codecs like JPEG XL, AVIF and AV1, Cloudinary Labs will help facilitate the analysis and development of new technologies, different approaches to media creation and processes, and cutting-edge concepts that will reshape the future of visual media.

“As new technologies emerge and companies seek to improve the way they create and share visual content to better connect with their audiences, Cloudinary Labs provides a space to experiment with innovative concepts, new image formats and AI-driven video technologies to new coding approaches and hyperautomation, ”said Daniel Amitai, vice president of innovation at Cloudinary. “With a strong ecosystem of users, customers and partners in nearly every industry, Cloudinary is well positioned to gather different perspectives on how media is created and used and we will leverage this information to expand our work and push the boundaries of visual media innovation. . ”

Cloudinary Labs presents MediaFlows, Media Inspector and ServiceWorker

As an incubator of new ideas, Cloudinary Labs will leverage data-driven decision-making processes to help validate assumptions and gauge market interest. Through rapid iterations and feedback loops, Cloudinary Labs will see continued development of concepts that will change the way we interact with media.

Projects already in development include MediaFlows, a low-code hyperautomation solution created to provide a new, streamlined way to build flexible and scalable multimedia applications on top of Cloudinary.

With its intuitive visual interface, MediaFlows will help create and automate multimedia workflows. Each stream, made up of a library of media blocks – low-code widgets representing key media tasks – will connect with each other to program the behavior of a developer application, allowing developers and other technical users to design, deploy, test and scale custom multimedia applications in minutes, not days, while integrating seamlessly with Cloudinary APIs and services. Additionally, developers can save time by customizing feeds shared by others.

In addition to MediaFlows, Cloudinary Labs will begin exploring other proofs of concept in the digital media landscape, including Media Inspector, a tool that will analyze the performance of media assets on sites; Cloudinary ServiceWorker, a tool that will allow users to insert Cloudinary at the browser level without changing a single line of code; as well as a variety of extensibility concepts for Android and desktop sharing.

About Cloudinary

Cloudinary’s mission is to empower businesses to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 50 billion assets under management and more than 8,000 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to download, store, transform, manage and distribute images and videos online. As a result, major brands like Atlassian, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Peloton, Petco and Under Armor see significant business value using Cloudinary, including faster time to market, greater satisfaction. of users and increased engagement and conversions. For more information visit


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