German Daily use of audiovisual media crosses the 10 hour mark | Media analysis | Business | News

With an increase of 54 minutes compared to 2019 since the start of the pandemic with “relentless” demand for reliable information and entertainment, the daily hourly use of audio and audiovisual media in Germany increased in 2021 for the second consecutive year, according to a VAUNET study.
The study by the German media association, VAUNET Media Usage Analysis for 2021, revealed for the first time that people aged 14 and over in Germany consume audiovisual media for an average of 10 hours a day. Daily use of television, radio and other audio-visual media increased over the previous year by 13 minutes to 10 hours (2020: 9 hours and 47 minutes) – 54 minutes more than use pre-pandemic in 2019 (9 hours and 6 minutes).

Daily video consumption among Germans aged 14 and over totaled 5 hours and 53 minutes in 2021, another new record. Up 7 minutes from the previous year (2020: 5 hours and 46 minutes), time spent watching videos increased by 43 minutes compared to 2019. In direct comparison year over year , although daily television viewing fell slightly to 3 hours and 52 minutes (2020: 3 hours and 58 minutes), the study found that it remained above pre-crisis levels ( 2019: 3 hours and 47 minutes.

The popularity of online video continued to grow, with 72 minutes per day watched by people aged 14-69 (2020: 59 minutes). Compared to pre-pandemic levels, consumption of free online video and paid video-on-demand content increased by 25 minutes (2019: 47 minutes.

“The increase in usage of almost an hour a day during the pandemic years reflects the high need for reliable information and entertainment. This underlines the extremely high relevance of audio and audiovisual media for society as a whole. said VAUNET Managing Director Frank Giersberg, commenting on the Analysis of VAUNET media usage for the 2021 study. “At the same time, commercial media companies have suffered major economic challenges during the Covid pandemic. Safeguarding their finances and thus preserving diversity in the media will therefore be a crucial task for media policy in the coming years.


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