Cloudinary Launches 2021 State of Visual Media Report, Showing How the Pandemic is Driving Demand for Video and Images

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(Photo: Photo credit should read ISSOUF SANOGO/AFP via Getty Images) A ​​woman uses a laptop on April 3, 2019 in Abidjan. – According to figures from the national police’s platform for the fight against cybercrime (PLCC), nearly a hundred internet scammers were arrested in 2018 in Côte d’Ivoire, a country known for its scammers on the web, announced on April 2, 2019 the Ivorian telephony regulatory authority.



Cloudinary Launches 3rd State of Visual Media Report, Showing How the Pandemic is Affecting Video and Image Requests
(Photo: Photo by Chris McGrath/Getty Images) People work in the broadcast control booth during a live broadcast of a news program on Belqees TV from Yemen on October 30, 2018 in Istanbul, Turkey. Launched by Nobel Peace Prize laureate Tawakkol Karman from Yemen, Belqees TV opened in Istanbul in 2014 after their studio in Sana was seized by Houthi members.

Cloudinary has announced its 2021 State of Visual Media Report, its third annual report for its analysis of image and video advancements across more than 670 global client brands.

Cloudinary Launches 3rd State of Visual Media Report, Showing How the Pandemic is Affecting Video and Image Requests

(Photo: Photo credit should read ISSOUF SANOGO/AFP via Getty Images)
A woman uses a laptop on April 3, 2019 in Abidjan. – According to figures from the national police’s platform for the fight against cybercrime (PLCC), nearly a hundred internet scammers were arrested in 2018 in Côte d’Ivoire, a country known for its scammers on the web, announced on April 2, 2019 the Ivorian telephony regulatory authority.

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The giant media experience platform, which serves the world’s biggest brands, said its new annual report will provide additional insight into how visual media content is managed, produced, viewed and consumed by people. of the whole world.

“Our detailed data clearly tells that visual media usage continues to grow and has been heavily influenced by the pandemic,” said Cloudinary CTO Tal Lev-Ami.

“However, it also shows that brands across many industries stand to gain by leveraging new tools and technologies to optimize images and video and deliver exceptional visual user experiences,” he added via email. email sent by Cloudinary.

Cloudinary 2021 State of Visual Media Report

According to Cloudinartheir new data focuses on how the visual economy affects the world’s top consumer brands and how these companies engage with their consumers, referred to as “visual-first engagement”.

The society’s third report on the state of visual media has six chapters in total, including the following:

Cloudinary Launches 3rd State of Visual Media Report, Showing How the Pandemic is Affecting Video and Image Requests

(Photo: Photo by Chris McGrath/Getty Images)
People work in the broadcast control cabin during a live broadcast of a news program at Belqees TV from Yemen on October 30, 2018 in Istanbul, Turkey. Launched by Nobel Peace Prize laureate Tawakkol Karman from Yemen, Belqees TV opened in Istanbul in 2014 after their studio in Sana was seized by Houthi members.

  • CHAPTER 1: In times of uncertainty, brands need to be able to move up and down
  • CHAPTER 2: It’s time to harness automation and embrace AI
  • CHAPTER 3: Brands use a wide variety of image formats
  • CHAPTER 4: Video traffic has increased significantly during the pandemic
  • CHAPTER 5: Mobile-first responsiveness is a must
  • CHAPTER 6: Brands should prepare images and videos for microbrowsers

The annual report is quite important because almost all mainstream brands currently rely on images and videos to promote their product. They post them on Facebook, Instagram, Twitter and other giant online platforms.

Highlights from Cloudinary’s latest annual report

Cloudinary’s press release being long, here are the conclusions of the latest analysis of the media experience platform:

  • Most brands use three or four different aspect ratios (32.5% and 28.6%, respectively). While JPEG (95%) and PNG (73%) are still the leading image formats, newer formats like WebP (69%) are catching up fast.
  • Between December 2019 and April 2021, mobile devices generated 51.4% of traffic, with significant regional differences to note. Germany, India, UK and USA accounted for a wide range of mobile traffic bandwidths, ranging from 48% in USA to 81% in India. Most brands in our data set are above this trend.
  • Brands have widely used automated media manipulations to shine in today’s visual economy, with the top five transformations related to resizing, quality compression, format selection, responsive delivery and cropping. clever.
  • Cloudinary has seen brands pioneering creative and innovative use cases, such as streaming videos on Internet of Things (IoT) devices.

For more news on Cloudinary and other similar agencies, always keep your tabs open here on TechTimes.

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Written by: Griffin Davis

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