Cloudinary has announced its 2021 State of Visual Media Report, its third annual report for its analysis of image and video advancements across more than 670 global client brands.
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The giant media experience platform, which serves the world’s biggest brands, said its new annual report will provide additional insight into how visual media content is managed, produced, viewed and consumed by people. of the whole world.
“Our detailed data clearly tells that visual media usage continues to grow and has been heavily influenced by the pandemic,” said Cloudinary CTO Tal Lev-Ami.
“However, it also shows that brands across many industries stand to gain by leveraging new tools and technologies to optimize images and video and deliver exceptional visual user experiences,” he added via email. email sent by Cloudinary.
Cloudinary 2021 State of Visual Media Report
According to Cloudinartheir new data focuses on how the visual economy affects the world’s top consumer brands and how these companies engage with their consumers, referred to as “visual-first engagement”.
The society’s third report on the state of visual media has six chapters in total, including the following:
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- CHAPTER 1: In times of uncertainty, brands need to be able to move up and down
- CHAPTER 2: It’s time to harness automation and embrace AI
- CHAPTER 3: Brands use a wide variety of image formats
- CHAPTER 4: Video traffic has increased significantly during the pandemic
- CHAPTER 5: Mobile-first responsiveness is a must
- CHAPTER 6: Brands should prepare images and videos for microbrowsers
🔥 Fresh off the press: The 2021 State of Visual Media Report! 🔥
We dug deep into data from nearly 700 global client brands to reveal the hottest trends and biggest storylines in visual media today.
Best of all, all information is free. Discover them on https://t.co/ZlttwU4ow8
— Cloudinary (@cloudinary) September 28, 2021
The annual report is quite important because almost all mainstream brands currently rely on images and videos to promote their product. They post them on Facebook, Instagram, Twitter and other giant online platforms.
Highlights from Cloudinary’s latest annual report
Cloudinary’s press release being long, here are the conclusions of the latest analysis of the media experience platform:
- Most brands use three or four different aspect ratios (32.5% and 28.6%, respectively). While JPEG (95%) and PNG (73%) are still the leading image formats, newer formats like WebP (69%) are catching up fast.
- Between December 2019 and April 2021, mobile devices generated 51.4% of traffic, with significant regional differences to note. Germany, India, UK and USA accounted for a wide range of mobile traffic bandwidths, ranging from 48% in USA to 81% in India. Most brands in our data set are above this trend.
- Brands have widely used automated media manipulations to shine in today’s visual economy, with the top five transformations related to resizing, quality compression, format selection, responsive delivery and cropping. clever.
- Cloudinary has seen brands pioneering creative and innovative use cases, such as streaming videos on Internet of Things (IoT) devices.
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Written by: Griffin Davis
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